You have an idea. Maybe it came to you during a frustrating team meeting when you thought, "There has to be a better way to do this." Or perhaps a colleague said, "You should really teach this stuff—you make it look so easy." Now you're wondering: Is this actually a viable business idea, or just wishful thinking?

What to expect in your 45-minute conversation: This is a research interview designed to understand your unique perspective on turning knowledge into income.

Lucy will ask about your expertise, what you're considering building, and what's currently holding you back or moving you forward.

The conversation is completely confidential and focused on learning from your experience rather than pitching you anything.

You've spent 15+ years climbing the corporate ladder. You're successful, well-compensated, and respected in your field. So why does the idea of building something on the side keep nagging at you?

If you're reading this at 7 AM before your first meeting or during a rare quiet Sunday afternoon, you're not alone. Senior professionals across industries are asking the same question: "What happens if this all goes away?"orem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

You know you have valuable expertise. People tell you all the time. You've helped colleagues solve problems, mentored team members, and maybe even presented at conferences. So why does the idea of turning that knowledge into a business feel so terrifying?

If you're reading this, you're probably caught in what I call "the expert's paradox": the more you know about something, the more you understand how much you don't know—and the more reasons your brain finds to avoid putting yourself out there.