What to Expect at Your First Session

What to expect and how to prepare for your conversation with Lucy Koleva

What This Session Is About

We're exploring how professionals like you are thinking about turning knowledge into income, what challenges you're facing, and what support would be most valuable.

Our Goal

To understand your unique perspective and provide you with personalized insights while gathering research that will help shape future resources for knowledge entrepreneurs.

What to Expect During the Call

45-Minute Conversation Flow

0-5 min

Welcome & Context

Brief introductions and overview of the MasterNotes research initiative

5-20 min

Your Knowledge & Goals

Discussion about your expertise, what you're considering building, and what's holding you back or moving you forward

20-25 min

Challenges & Needs

What obstacles you're facing and what kind of support would be most valuable to you

25-45 min

Next Steps & Ideas

Initial thoughts on directions you could explore, plus information about follow-up resources

How to Prepare

Reflect on Your Expertise

Think about what you know that others would find valuable. What do colleagues often ask you about? What problems do you solve regularly?

Consider Your Goals

Are you looking for a side income, planning a career transition, or exploring creative freedom? There's no wrong answer.

Identify Your Hesitations

What's stopping you from starting? Time, technical skills, market uncertainty? We want to understand real barriers.

Think About Format

Have you considered courses, consulting, communities, or other formats? Or are you completely open to exploring options?

Questions We Might Explore

Sample Topics (Don't worry about preparing answers—we'll explore these together)

  • What expertise do you have that you think could be valuable to others?

  • Have you considered monetizing your knowledge before? What sparked that interest?

  • What would success look like to you—financial freedom, creative control, or something else?

  • What's your biggest concern about starting something on your own?

  • If you could wave a magic wand, what would your ideal work situation look like?

  • What format appeals to you most—teaching, consulting, creating content, building community?

  • What would you need to feel confident taking the first step?

What You'll Receive After

Your Personalized Follow-Up

Within 48 hours, you'll receive:

  • 2-3 specific income ideas tailored to your expertise and goals

  • A summary of our conversation with key insights

  • Recommended next steps and resources

  • Information about any relevant opportunities in our network

Important Notes

Confidentiality

Our conversation is completely confidential. We'll use insights to inform our research, but your specific details and ideas remain private unless you explicitly agree to share them.

Recording

With your permission, we may record the call for research purposes. You can decline and still participate fully. Any recordings are used only for internal research and are not shared.

No Pressure

This is purely exploratory. There's no expectation to commit to anything or make any decisions during our call.


Ready for Your First Session?

Just bring yourself and an open mind. We're looking forward to learning about your journey and sharing insights that could help you move forward.

If you have any questions before the call, feel free to reach out to Lucy Koleva on LinkedIn or on lucy@masternotes.com

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The Go/No-Go Framework: How to Know If Your Knowledge-Based Business Idea Is Worth Pursuing

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The Senior Professional's Guide to Building Time-Independent Income While Working Full-Time