Create Income From What You Know.
Exploring how experts generate resilient, ownable income in a changing world
Why Now? In a climate where job security is fragile and traditional career paths are shifting, more people are asking: What can I build for myself? What can't be taken away?
For some, this is a hedge, a secondary stream that brings peace of mind. For others, it's a step toward freedom: the ability to work on their terms, create without gatekeepers, and build something that lasts beyond a paycheck.
About MasterNotes:
A privately sponsored research initiative, MasterNotes is speaking to professionals across industries who want more freedom, security and creative control and are exploring how to turn their knowledge into income.
What We're Doing:
We're running a focused series of one-on-one research interviews to better understand what experts need to:
Turn knowledge into digital products or services
Build income without gatekeepers
Navigate the messy middle between idea and execution
If you're considering building something of your own: a course, service, community, or offer, we want to hear from you.
Who We're Looking For:
Mid-Career Professionals
Exploring independence and considering how
to leverage their expertise.
Mid-Career Professionals
With deep skill sets looking to package their knowledge.
Content Entrepreneurs
Course creators, educators, or content entrepreneurs
open to sharing insights.
What You Get If Selected
For Aspiring Knowledge Entrepreneurs:
A 30-minute one-on-one call with Lucy Koleva, our campaign lead
2-3 personalized income ideas based on your goals
A follow-up summary with next steps
For Experienced Content Creators:
Opportunity to shape the next learning methodology
Inclusion in a trusted directory of creators
Optional referrals to your existing content
Complimentary early access as a founding member